William John O’Toole , B.Sc., M.Eng.(Project Management)

Manager of EPMS Pty Ltd
Founding Director, International Event Management Body of Knowledge (EMBOK)
                  Certified Festival and Event Executive (CFEE)
                           Board Member of International Festivals & Events Association (IFEA)
                                                    Advisor to the International Competency Standard in Event Management


‘Within every field , there are those individuals who either on purpose or by accident invent a new theory or practice that in fact revolutionizes the field. The careful merger of event and project management will be recorded by historians of event literature as one of the most significant advancements in event management during the twenty-first century.’Dr J Goldblatt, CSEP Dean and Professor, Johnson & Wales

Recent Consultancies

Event Strategic Planning and Event Development:

  • Events Development Specialist : for the Supreme Commission for Tourism, Kingdom of Saudi Arabia, 2004 to 2013
  • Subject Matter Expert consultant to Deloitte Touche 2011
  • Event training and development for the United Nations (UN) in Khartoum, Sudan 2009, Entebbe 2010, 2013
  • Event consultancy for the development of the Ugandan Association of Events Professionals and Ugandan International Events Forum, Kampala 2009
  • Events Strategy developer for the Coffs Harbour City Council, Australia 2008
  • Events Development Specialist : for the European Community in Al Aqaba, Jordan 2006
  • Develop 3 year event strategic plans for Liverpool City Council and Wellington Shire Council (2005/2006)
  • Assist Events Department of the Dubai Tourism, Commerce and Marketing (DTCM) , Government of Dubai
  • Founding Director and current Executive member of the International Event Management Body of Knowledge, EMBOK
  • Advisor to Event Management International Competency Standard (EMICS) for Canadian Tourism Human Resource Council 2008 to current

Course Design and Teaching


  • Present : Honorary Associate in the Department of Civil Engineering, University of Sydney
  • Present : Lecturer, Undergraduate and Postgraduate Event Management modules, University of New South Wales., 2011,2012,2013
  • Course designer and adjunct senior lecturer of Project Event Management modules for Masters online University of Sydney, 1998-2005.
  • Course designer and lecturer at the Normandie School of Management (France) 2008 to current
  • Lecturer (contract) at Australian Catholic University 2005
  • Lecturer (contract) and course designer 1998- 2004 at University of Technology, Sydney, for the Event Management courses.
  • Co-author of the Competency standards and modules and the teacher guidelines for the Department of Education and Training Event Management Course – Diploma and Advanced Diploma.“In this new book, Event Feasibility and Development, Bill O’Toole has taken us all another giant leap forward, drawing upon his extensive global experience and knowledge to provide a textbook development guide that can be used by cities, countries, tourism organizations and other professionals as you develop your own feasibility strategies, management plans and operation systems in an effort to maximize the success of those efforts and the resources expended in the process.” Steven Wood Schmader, CFEE President & CEO International Festivals & Events Association (IFEA World) 2011


  • Events Feasibility and Development, Routledge, London 2011
  • Corporate Event Project Management, J Wiley NY 2002 – translated into Chinese and Indonesian
  • Co-author of the textbook Festival and Special Event Management, John Wiley & Sons 1999, 2002 2ed, 2005 3ed, 2008 4th ed, 2010 5thpublished in Korean, Chinese and Portuguese
  • Co-author of the adaptation Events Management Butterworth-Heinemann 2001, 2006 and 2011
  • Chapter Events Strategic Development in Events Management a developmental and managerial approach, Juta 2010
  • Chapter Deni Ute Muster, a case study in Facets of Contemporary Event Management, U Wunsch, Bad Honnef, 2008
  • EPMS CDROM 2010 – used as the basis of events around Australia and New Zealand, Malaysia, Bahrain, USA, England, Holland and China

Seminars, Conference Presentation and other consultancies

  • Speaker and trainer at Festivals and Events Ontario, Canada 2013
  • Workshop leader at the Event Management School International Festival & Events Association, Wheeling WV, USA 2013
  • Training event staff in project management and risk management Dubai, Bahrain, Doha, Denver (USA) and Kuala Lumpur 2012
  • Course designer and University lecturer at University of New South Wales for postgraduate and undergraduate courses in events management 2012
  • Course designer and lecture at Normandy School of Management (France) in International Events Management 2012
  • Keynote speaker at the International Festival & Events Association annual conference in St Louis USA 2010
  • 2004 to current: Series of one week event management training workshops in Dubai, Doha, Abu Dhabi, Al Ain, Grafton, Coffs Harbour, Riyadh, Abha, Al Khobar, Jeddah, Al Jouf, Medina, Yanbu
  • Advisor to the Dubai International Finance Centre (DIFC) on cultural and arts events 2007
  • Chairman of the Events 260 Conference Singapore and Dubai 2008
  • Developed the key program of the Event Management Body of Knowledge Conference Johannesburg 2007
  • Consultant to the Wellington Shire Council (Victoria) and Liverpool Council (NSW) assessing their event strategies 2006
  • IIR courses on Event Project Management in NZ May 2005, Australia April 2005 and Dubai July, December 2005, April and July 2006, July and Dec 2007
  • Developed and delivered the “Event Risk Management” workshops for Standards Australia (SAI Global) 2007, 2006, 2005 Melbourne, Brisbane and Sydney
  • Developed and managed the forum on the quality and relevance of the proliferating event courses in Australia September 2004 (EEF)
  • Al Ain (Emirates) three day in-house training for the Department of Economic Development and Tourism May 2004
  • Kingdom of Saudi Arabia : training event managers in Riyadh and Al-Khobar,2005
  • Dubai UAE ‘Project Management for Special Events’ workshop with 17 event managers in the Gulf region – April 2004, 2005
  • Australian Taxation Office -consultancy to reorganize their event under a project management system
  • Malaysia course event project management April, (and August) 2002, May 2003, September 2003, April 2004
  • Seminar at International Festival and Events Association (IFEA), USA, on Event Project Management, November 2003 Novemebr 2004, Sept 2005.
  • Designed and taught Event Project Management and risk management workshops in Johannesburg South Africa for the Institute of Event Management April 2003
  • International Special Events Society conference – presenting two papers on Maturity Models and Risk- August 2002 (Sydney)
  • Australian Centre for Event Management conference July 2002 paper on events in the natural environment and presenting a Hypothetical
  • NZ Event management course University of Auckland Nov 2002, Eventing the Future NZ conference 2003
  • Event management course University of Victoria Nov 2002
  • SAI – Application of the Australian Standard on Risk to events workshops, Syd, Melb, Brisbane, Feb 2003, July 2003, February 2004, May, July, Sept 2005
  • Keynote speaker and facilitator at the , Eventing the Future (Wellington NZ 2004), Festival and Events Association National Conference 2004New Millennium/New Nation Conference March 1999.
  • Event management system workshops for Tourism Tamworth (Aug), Scone (Sept), Parry Shire Council (Oct) 2002
  • Airshows Downunder strategic risk workshop Melbourne October 2002
  • Regional Arts and Cultural Forum key note speaker – Port Macquarie NSW August 2002
  • Regional Arts Australia National Conference – presenting workshops on risk management and documentation Aubury October 2002
  • May 2002 Event Risk Management for festivals and small events, Dubbo NSW Australia
  • October 2001- presentation of a paper on risk resilience for community and regional events at the Australian Institute of Project Management (AIPM) annual conference.
  • October 2001 – event project management workshops in Invercargill and Christchurch NZ for 80 event managers.
  • September 2001 – one day workshop on event management to 50 event managers in the Hunter Valley, NSW
  • September 2001 – presentation in Nowra and Mollymook to event managers on the NSW South Coast -two one day workshop
  • August 2001 panel convenor Disasters-Lessons for the event manager – FEA Art of Celebration, Sydney NSW
  • July 2001 key note speaker and presentation for Eventing the Future national conference Christchurch NZ
  • June 2001 workshop Life Cycle Planning in Event Management for the Newcastle and Hunter Valley CED forum
  • May 2001 Regional workshop Managing Risk in Events in Taree NSW for Manning Valley Events
  • March 2001 presented Systematic Event organising for IIR Conference Oz Events 2001 Sydney
  • March 2001 – workshop Event project Management for Pharmaceutical professionals Macquarie University
  • February 2001- Seminar on Event Project Management for NSW Local Govt Public Relation Annual Conference
  • 2000 – October – December – workshops on Event Risk Management for the Centenary of Federation and Australia Day Committee (NSW)
  • 2000 – Presented six one day workshops in Brisbane, Sydney and Melbourne on Event Project Management to professional event mangers.
  • 2000 – Presented Events and Marketing for Pacific Television satellite broadcast
  • 1999 – March – presented at the NSW Festival and Event Association – Event Operations
  • 1999 – July 14 – presented at the International Festival and Event Association Conference Hobart for the Australian Centre for Event Management – Seminar in Event Management and Operations
  • 1999 – July 27 – presented at the NSW Department of State and Regional Development seminar on Event Management and Marketing – Event Operations
  • 1999 – August 13 – facilitated Shoalhaven 2000 Celebrations Seminar – Risk Management and the New Year/New Millennium event.
  • 1999 October 25 – facilitated a workshop Brainstorming Events for the New Millennium and presented Event Operations and Logistics – the Web and Events at the Department of State and Regional Development conference.Event Experience
  • Originate, consulted and managed many events in Australia and overseas including working with BHP, CRA, Department of Foreign Affairs (New Horizons , India), Woodford Festival, Port Fairy Festival, Macquarie Marshes project (NSW NPWS), Darling Harbour Authority, Sydney Cove Authority
  • Consultant to the Australian Taxation Office – rationalising their events and creating a project management overlay 2003
  • Consultant to Airshows Downunder for succession planning 2002
  • 2000 Coordinator ( and originator) of Australia Day celebrations Newcastle – a New Millennium 2000
  • Consultant to the Armidale ‘Out on the Wire’ event committee 1999 for the feasibility of the event.
  • Consultant to Australian Heritage Commission for their profile event
  • 1996/7/8 Consultant to the Murray Darling Basin Commission on the feasibility of a ‘Reading the Land’ project, a five year program of events throughout the Basin.
  • Coordinator of the Paddington Festival of Arts and Heritage 1992/3Larrikin Booking AgencyCreated and managed the Larrikin Booking Agency in partnership with Larrikin Records (1986-1996) The agency entrepreneured and promoted Australian entertainment through special events and festivals in Australia and overseas. The work included:Companies and Sponsors 

    The Agency worked for many major public organisations and corporations in Australia such as ; Gateway Quayside, Chifley Square, Sydney Cove Authority, Premiers Dept, Darling Harbour Authority and Brawil.


    Festivals and Events

    The Agency worked as a consultant to various festivals around Australia including the Port Fairy Folk Festival the Maleny (Woodford Festival) and Womadelaide. The agency created various events including the Larrikin World Music Festival and the multicultural stage at the RAS.Signature Event

    Macquarie Marshes 1993- an environmental event broadcast from the wetlands to Asia and the Pacific. This event produced a successful video, CD and cable TV program.

    Event Special interests

    Use of project management skills, integrated software, Internet and logistics in event planning and control.


  • Sirocco Music
  • Created and manage the music ensemble Sirocco including all overseas touring ( 27 tours) regional touring and special events. Management functions include strategic planning, contract management and royalty administration, promotion and project management.
    Want to find out more about Sirocco? – don’t forget to come back.
    Degrees and Courses
  • Masters in Engineering (Research) 2005 at the University of Sydney thesis “Engineering Events”
  • Bachelor of Science Degree University of Sydney, 1972
  • Executive Certificate in Event Management and Marketing 1996 (UTS)
  • Principles and Practices of Teaching and Learning, UNSW Professional Development Centre July 1998
  • Train the Trainer UTS August 1999
  • Completed Technology Solutions for the Arts 5 day seminar – May 1999
  • Various courses including Olympic History, University of Sydney Continuous Education and Project Management SoftwareProfessional Affiliations
  • Board member and president of the Global Committee of the International Festival & Events Assocaition 2012
  • President of the Event Educators Forum Incorporated, Australia
  • A founding director of NSW Festivals and Events Association
  • Advisory committee for the Australian Centre for Event Management (UTS)Recent Books, Articles and Conference Papers
  • Corporate Event Project Management J. Wiley 2002 NY
  • Regional Event Management Handbook UTS 2001 – contributing author
  • Towards the Integration of Event Management Best Practice by the Project Management Process – conference paper for the Event 2000 conference July 2000
  • New Traditions – Australia Exploring the Musical Landscape Australian Music Centre 1998
  • Event Project Management – Australian Project Manager Vol. 19 No 3 September 1999Date of Birth : 21st August 1951Copyright W.J. O’Toole